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Mystery Audit is a comprehensive evaluation method where trained professionals assess service quality, customer experience, and operational standards anonymously. At QDegrees, we provide customized mystery audit solutions to
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Market Research is the process of gathering, analyzing, and interpreting data about a market, including information about the target audience, competitors, and the overall industry. It helps businesses make informed decisions by providing insights into customer behavior, market trends, and potential opportunities, ultimately guiding strategies for growth, product development, and customer satisfaction.
Qualitative Services
Qualitative research usually uses unstructured or semi-structured techniques to collect data. The Qualitative Market Research deals with the feelings, attitudes, opinions, and thoughts of an individual to ascertain their underlying reasons for behavior. The main objective of adopting qualitative research approach is to help market research firms and end-clients to simplify their marketing communication strategies, creating ideas for product enhancement, trace customer expectations about a product or service, and to know (customer) opinion on suitability of a product.
Quantitative Services
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts, figures and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market. This tool can also be helpful to quantify approaches, satisfaction, assurance and a variety of other useful market data that can be followed over time and used to generate understandings which could be used as a business strategy, and ultimately assists in business planning.
